When it comes to publishing online, there is a great deal that can be said for using different forms of multi-media publications. Some years back, the typical publication online consisted of eBooks, or electronic books that were typically presented in pdf or portable document format. That systems is still very much in use today, and many people have made a fortune from this method of publishing. However, they have left a substantial segment of the market place untouched by using eBooks alone.
To explain this point more fully, it is important to understand that all people learn or absorb information in different ways. Some are able to absorb information from reading, but others are better at auditory learning and still others, are better at visual learning. In other words, some people prefer to listen to an audio presentation and others prefer to watch a video.
Another important benefit to this is that you can take the same information and repackage it in different formats and charge an appropriate price. Typical eBooks can sell from around seven dollars to around forty seven dollars, depending on the quality and content. That same information can then be read and recorded as an audio mp3 file and sold for sixty seven dollars and the video presentation may be worth ninety seven dollars. These are example price points to consider and are fairly typical in the online world of information marketing.
Now, that is by no means the end of the story. Consider the old adage that a picture can tell the story of a thousand words. Imagine you are teaching someone how to complete a complex, technical task. Certainly, a book may have detailed instructions and diagrams, but watching someone do the same process in a video, step by step, is far more helpful to many people. In this case, you are able to appeal to a greater number of people, or broaden your market share, just by offering another multi-media publication format.
Now, in your video, you can include a power point to show the main points of what you wish to teach, as well as show actual examples of you doing the given task. If it is computer based, there are numerous programs available that will let you record the screen video and record your voice as you narrate instructions on what you are doing. These are just some examples of what you can do with a video to enhance your product’s appeal and reach.
Remember that with a video, it is also easy to show live results online if you want to demonstrate a principle working. An example is that some people may use fake Photoshop images to say they have accomplished a certain task, but with a video, you can record yourself logging into a live website with live statistics. That is very difficult to fake.
Whilst the above examples are by no means exhaustive, it does show that you have a great deal of opportunity with video to enhance an otherwise good, but ordinary product. It can be the difference between a sale and no sale too, as well as greater customer retention rate.